Natalie Greener interviews Arrows Of Love on their recently released powerhouse of an album PRODUCT!!
First up, Signal is my favourite track on PRODUCT – it has a familiar aesthetic to bands around in the alternative scene today e.g. Inheaven, but a tad more grungy. Who would you compare AOL to? (Present or past artists/bands)
Ouch that’s a hard one. Like many other bands our precious musician egos find anything that detracts from our delusions of utter musical uniqueness is instantaneously blocked out by our absolutely fabulous brains. To be honest, it’s more of an insult to any good bands that we do mention, and another problem is that if they are particularly good then we’d sound like a bunch of cunts mentioning them in the same realm as our sound. What I will say is it varies across different songs. The ones I write more personally are unique though. Right?
I think most of us are thinking, the artwork is amazing on the back of PRODUCT but a bit controversial. Personally, I like it! If it was in a museum, it would be classed as ‘expressing the human form’. But, what made you want to put it on the cd case and who was the artist behind it?
Ooh controversial. You’ve been talking to Miles haven’t you? Ha, we didn’t think it was controversial at all! I just saw it in a pile and thought it was awesome. The artist is our friend Harriett Marsh. Unfortunately I didn’t know she had two T’s n Harriett when I credited her on the back, so thanks for asking so I can say again… the artist is HARRIETT MARSH 🙂
My thoughts when listening to any music tends to focus on how the writer(s) feel when making new tracks. If you could pick any emotion to go alongside PRODUCT, what would you choose? I can’t help but think the red theme may have something to do with it.
Ha, funny enough Red wasn’t in our mind originally. I wanted a black background with red writing. But hey I don’t get my way on a lot of things. Emotions varied from song to song of course… I mean there’s a song in there about the machines coming alive…but in general a feeling of disgust and rebelliousness was often there. I mean, at the same time as recording some of these songs we were having a fight on with a group of unelected bureaucrats in East London who was kicking half the artistic community out of a building we were based in to knock it down. Most the songs were written before then but it helped to fire up the recording that’s for sure.
Obviously, the songs on PRODUCT vary and have their own thing going on. ‘Toad’ is one of my personal bangers. However, do the songs tell a story as you listen like a journey? Or, do they each represent a new meaning for each piece?
Well I suppose to answer the question of the songs telling a story it’s best to read the inlay, which is a composite of lyrics from across the songs.
But Toad for instance was a straight up song about getting fucked over.
During the process of making PRODUCT, was it enjoyable or stressful? Or both?
Definitely both. It was one of those cases where something good doesn’t come easy. In that there are many battles and fights…plus the struggle of juggling the recording with survival…but out of those fights and battle it was always all the more rewarding when we’d come to resolutions, solutions, and feeling like we got there each time. So that brought it’s joys. It’s always easier to remember the stresses though!
Usually it’s the dynamic of a band that makes or breaks them. Would you agree and how does this come across in the creative process?
I dunno I disagree. Call me cynical but I think currently what ‘makes’ a band is if they play unfettered pap that you’ll find playing on the radio of your local Co-op, and what breaks them is trying to do things with at least a smidgeon of musical integrity or innovation, because that doesn’t sell and the only way you can carry on for very long is if you are incredibly rich.
Clearly, 2017 has been a great year for you guys. Working at I’m Not From London, we have seen you play Rough Trade and festivals in Nottingham – like Hockley Hustle – not to mention the release of PRODUCT. What would you argue has been your highlight of 2017?
I reckon it was the Moth Club show and a place called Le Galion in Brittany.
As the new year has only just passed, we want to know your plans for the future…
Scoring some Opium.
Interview by Natalie Greener with thanks to Arrows Of Love