By Natalie Greener
Black Honey are going pop in a cool but unexpected way.
The recent release of ‘Bad Friends’ was something Black Honey’s fans did not predict. Hearing the track for the first time made me somewhat uneasy. Deprived of Black Honey live shows and missing the magical aesthetic of which they shine onto everything they do, some would say this new direction was risky. In the alternative/indie world, ‘going pop’ is something that has great stigma around it. Despite victors like Blondie, Queen and Bee Gees, pop fog still seems to cloud the senses (common sense more specifically). Maybe the radio and its relentless auto tuned songs on loop have influenced such a thought – understandably. So, when the Honeys of the world heard the band announce the release of a pop track, you can expect there were some mixed feelings. That’s until they pieced the track with such a prepossessing video that Black Honey’s fans were reassured that the true meaning of vintage cars, 1960’s America and berets are still at the heart of the band’s new but true style.
After revamping my live experiences of the group with sets at Sound City and their sold out gig at the Leadmill, I’ve learnt a very valuable lesson. Don’t judge a book by its cover! Or, more precisely, don’t dislike a song before its release just because it’s more ‘pop’ than usual. You can still hear the power of Izzy’s voice and the true penmanship behind each verse. And the ‘I don’t care what you think’ attitude still penetrates each second of the music.
Image by Vicki Bailey
Black Honey are taking the music scene by storm whilst staying true to their image, fans and style. They haven’t changed but rather matured and grown into hit making musicians with the world under Izzy’s substantial platforms. Not only are we recognising their own talent but to the enjoyment of their fans, they’re bringing talent alike on tour with them. More specifically, Nova Twins. A real package of sass and talent, this duo really puts the kick into girl power. Featuring their defiant tracks like ‘Hit Girl’ and ‘Bassline B*tch’, just being present at one of their sets is like giving the bird to life’s hurdles. A true post punk duo with jaw dropping eye makeup, there ain’t nobody stopping them.
Now for Black Honey. Thinking they may have gone too pop was certainly a misjudgment. Playing a mix of new music such as; ‘Bad Friends’ and a not yet released track named ‘Midnight’ (amazingly disco and certainly dance worthy), my opinion is that Black Honey are onto something great. They haven’t changed one bit as their iconic tunes such as; ‘All My Pride’ and ‘Corrine’, slide easily into their set alongside their new stuff. In fact their new spin on the world seems to be the finalising assurance that they’re going to make it – big. Don’t get me wrong, ‘Somebody Better’ will always be the song I feel like I can conquer the world to but now it seems Black Honey have an anthem for every kind of mood.
Image by Harriet Brown
If you were one of those lucky lads or ladettes who helped them sell out the Leadmill in Sheffield, purchased a ticket for an upcoming show or shared their video – welcome on board the Black Honey Cadillac. Aside from an album on the way, we don’t know where the next stop is going to be but we sure as hell know it is going to kick ass!