An Interview with SEVVEN About Heartfelt New Single ‘Moments’ - RADA Unearthed

South African artist, producer and multi-instrumentalist SEVVEN returns with his latest single ‘Moments’

An emotionally charged pop track that urges listeners to slow down and spend meaningful time with the people who matter most. Released as part of RADA Unearthed Volume 3, the song is the latest in SEVVEN’s long-standing collaboration with the humanitarian non-profit, with all proceeds going directly towards community-focused initiatives.

Built around shimmering production and an understated sense of urgency, ‘Moments’ captures the fleeting nature of time through a personal lens. SEVVEN explains:

“It’s a simple reminder that the people around you, who add so much value to your life, are sometimes overlooked or forgotten. When one gets it right to connect with your people in a meaningful way, hands down that can end up being the best times of your life.”

A long-time contributor to RADA’s musical arm, SEVVEN has worked with the organisation for over a decade – both as an artist and advocate for self-awareness and empowerment. The track is also a reflection of his growing interest in immersive production techniques; as a Dolby Atmos producer and mixer, SEVVEN has worked with the likes of Micasa, Uncle Waffles, Shekhinah and Brenden Praise.

Alongside the single, SEVVEN will also release a new music video for ‘Moments’ on 11 April 2025, bringing the track’s themes of presence and human connection to life on screen.

With his blend of polished pop, live instrumentation and heartfelt storytelling, SEVVEN continues to carve out his own path – one grounded in intention, honesty and an unwavering belief in music’s power to uplift.

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1. ‘Moments’ is all about valuing time and connection—what was the personal spark behind this song?

It was a realization that we spend so much of our time distracted. We are generally so consumed by our day to day routine, problems, aspirations etc. that we forget about the thing that arguably matters the most, which is the people around us.

2. How did you approach the production of ‘Moments’ to balance its emotional depth with its sound?

My main goal was to add as little as possible. Every sound had to serve a specific purpose and not just be there because you have to put sounds there. Part of achieving depth is to actually have portions that are very minimal so that by the time more elements come in you can actually appreciate the layers.

3. The music video is set for release on 11 April—what themes or visuals can we expect?

It’s a super simple concept and a little abstract, but I hope when people see it it will stir the emotions that the song was originally intended to do. We filmed it at an old age home that RADA supports, and it was amazing to go spend some time with the wonderful residents of the home. 

4. You’ve collaborated with RADA for over a decade—how has that relationship shaped your music and perspective?

I’m so grateful for all of it. Working with RADA has exposed me to environments, people and heartbreak in a way that I wouldn't have otherwise been exposed to. We all know that there’s a ton of people struggling with all sort of problems in the world and so often that’s all happening outside of the bubbles that we live in ourselves. So having been privileged enough to be taken out of my own bubble and see the reality of what a lot of people are going through has been immensely valuable for my own experience and the amount of gratitude I go through life with now.

5. What does it mean to you to be part of the RADA Unearthed project and its message of inspiration?

It’s an ongoing opportunity to be part of something that can assist other people in a way that’s sustainable and empowering. RADA doesn;t operate from a place of negativity and struggle, but rather seeks to empower people to have the opportunities to make as much of their lives as they want to. Music plays a big part in inspiring people along the journey and I think that’s beautiful.

6. You’ve been working with Dolby Atmos mixing—how has that changed the way you create and experience music?

Listening to music in Atmos that is created well has completely changed how emotional and tangible I thought music could be. It’s given recorded music a physicality that I never thought it could have. Creating music in Atmos has similarly been the biggest shift in my perspective on production since I started producing music. In a similar way that recording and production techniques were completely revolutionised with the introduction as Stereo, there’s the same opportunity with Atmos and a ton of space to innovate and be at the forefront of new approaches to what the music listening experience could be. 

7. Your music spans from energetic anthems to haunting ballads—where does ‘Moments’ sit within your artistic journey?

Definitely the most sentimental song I’ve written. I’m generally not a sentimental person, but writing Moment has given me a sense of why so many people are.

8. What’s next for you—any upcoming projects or collaborations you’re excited about?

Definitely new music. I’m working on a ton, but don’t know when it will be done. In the meantime lots touring with some of the other artists I am involved with, and of course lots of time in the Studio.