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  • An Interview with SEVVEN About Heartfelt New Single ‘Moments’ - RADA Unearthed

    South African artist, producer and multi-instrumentalist SEVVEN returns with his latest single ‘Moments’ An emotionally charged pop track that urges listeners to slow down and spend meaningful time with the people who matter most. Released as part of RADA Unearthed Volume 3, the song is the latest in SEVVEN’s long-standing collaboration with the humanitarian non-profit, with all proceeds going directly towards community-focused initiatives. Built around shimmering production and an understated sense of urgency, ‘Moments’ captures the fleeting nature of time through a personal lens. SEVVEN explains: “It’s a simple reminder that the people around you, who add so much value to your life, are sometimes overlooked or forgotten. When one gets it right to connect with your people in a meaningful way, hands down that can end up being the best times of your life.” A long-time contributor to RADA’s musical arm, SEVVEN has worked with the organisation for over a decade – both as an artist and advocate for self-awareness and empowerment. The track is also a reflection of his growing interest in immersive production techniques; as a Dolby Atmos producer and mixer, SEVVEN has worked with the likes of Micasa, Uncle Waffles, Shekhinah and Brenden Praise. Alongside the single, SEVVEN will also release a new music video for ‘Moments’ on 11 April 2025, bringing the track’s themes of presence and human connection to life on screen. With his blend of polished pop, live instrumentation and heartfelt storytelling, SEVVEN continues to carve out his own path – one grounded in intention, honesty and an unwavering belief in music’s power to uplift. FOLLOW SEVVEN: INSTAGRAM | FACEBOOK ‘Moments’ is all about valuing time and connection—what was the personal spark behind this song? It was a realization that we spend so much of our time distracted. We are generally so consumed by our day to day routine, problems, aspirations etc. that we forget about the thing that arguably matters the most, which is the people around us. How did you approach the production of ‘Moments’ to balance its emotional depth with its sound? My main goal was to add as little as possible. Every sound had to serve a specific purpose and not just be there because you have to put sounds there. Part of achieving depth is to actually have portions that are very minimal so that by the time more elements come in you can actually appreciate the layers. The music video is set for release on 11 April—what themes or visuals can we expect? It’s a super simple concept and a little abstract, but I hope when people see it it will stir the emotions that the song was originally intended to do. We filmed it at an old age home that RADA supports, and it was amazing to go spend some time with the wonderful residents of the home.  You’ve collaborated with RADA for over a decade—how has that relationship shaped your music and perspective? I’m so grateful for all of it. Working with RADA has exposed me to environments, people and heartbreak in a way that I wouldn't have otherwise been exposed to. We all know that there’s a ton of people struggling with all sort of problems in the world and so often that’s all happening outside of the bubbles that we live in ourselves. So having been privileged enough to be taken out of my own bubble and see the reality of what a lot of people are going through has been immensely valuable for my own experience and the amount of gratitude I go through life with now. What does it mean to you to be part of the RADA Unearthed project and its message of inspiration? It’s an ongoing opportunity to be part of something that can assist other people in a way that’s sustainable and empowering. RADA doesn;t operate from a place of negativity and struggle, but rather seeks to empower people to have the opportunities to make as much of their lives as they want to. Music plays a big part in inspiring people along the journey and I think that’s beautiful. You’ve been working with Dolby Atmos mixing—how has that changed the way you create and experience music? Listening to music in Atmos that is created well has completely changed how emotional and tangible I thought music could be. It’s given recorded music a physicality that I never thought it could have. Creating music in Atmos has similarly been the biggest shift in my perspective on production since I started producing music. In a similar way that recording and production techniques were completely revolutionised with the introduction as Stereo, there’s the same opportunity with Atmos and a ton of space to innovate and be at the forefront of new approaches to what the music listening experience could be.  Your music spans from energetic anthems to haunting ballads—where does ‘Moments’ sit within your artistic journey? Definitely the most sentimental song I’ve written. I’m generally not a sentimental person, but writing Moment has given me a sense of why so many people are. What’s next for you—any upcoming projects or collaborations you’re excited about? Definitely new music. I’m working on a ton, but don’t know when it will be done. In the meantime lots touring with some of the other artists I am involved with, and of course lots of time in the Studio.

  • From the deep seas to the stage: An Interview with Seas of Mirth

    Holly Surguy caught up with Seas of Mirth ahead of their gig next Friday 25th April at The Old Cold Store, talking nautical nonsense and creative processes for all to read and enjoy! Photos by: Haluk Gurer •⁠ ⁠The music has a sort of otherworldly sound, what inspires this sound? And how musically do you achieve this sound? We're into exploring different vibes and rhythms and finding something unorthodox to mould into a catchy tune. I like to go by the mantra of "never do the same thing more than once". Sound wise, basically we really got into artists like Super Best Friends Club, The Comet Is Coming, Alabaster dePlume, Flamingods in the last seven or eight years, so we had a go at contacting their producer Kristian Robinson down at Total Refreshmemt Centre in London. Luckily he agreed to record our last two albums, which in turn gave us the sparkly, syrupy and as Paul would say "smangy" sound - that's a positive adjective by the way. •⁠ ⁠Which artists inspire your music, it’s an original sound unlike a lot of other stuff at the moment? Why thank you! Our main INFLuences are (see what we did there?) Frank Zappa, Tame Impala, Talking Heads, Steely Dan, MF Doom, King Gizzard, Radiohead and Cardiacs. And a lot of Ethiopian jazz from the 60s. And the Bee Gees. Photos by Haluk Gurer •⁠ ⁠What other things inspire your music, obviously the sea is a theme and source of inspiration, but anything else? The sea is an inspiration for making music as a lot of it is unchartered, depth wise especially... meaning there is so much to explore still. The deep ocean is the world's biggest disco - I take great comfort from that fact. Aside from that, moments of sheer and utter boredom can be an inspiration, or like a very repetitive task, you know. Sometimes the psychological or subconscious need to create high octane entertainment and stimulation spirals out of complete banality, it is inevitable, everything comes in waves... •⁠ ⁠You're clearly a large band, do you think that the collaboration of many different people creates the fusion sound that is distinctive in all of the music? Yes! I mean, it's mainly Al and Paul (the dads of the band) who write, but there are so many musicians on the Kriller record so it was a matter of people slotting in where needed on the arrangements. The tunes are fully yet carefully loaded and we depend on the characteristics of many humans to give it a multi-faceted entirely non-boring affair. •⁠ ⁠If you could put your music into any cinematic world which would it be? A character in a Big Train sketch getting lost in a David Lynch film with David Attenborough commentary, Blue Planet style Which way does the wind blow for the Seas Of Mirth this year? We've had a lie in at the start of 2025 really. Al and Sal are travelling South East Asia at the mo, Smit is touring Ireland as an engineer. First show of the year is not til April when we support Henge in Worcester and then right into Nottingham for our biggest headline show on 25 Apr at the Old Cold Store, and it's Al's birthday! We've travelled a lot in the last few years, so a focus is bringing some of the ace music bands we've come across into our patch. This time it is Bethlehem Casuals turn to rip it up in Notts. Can't wait!! •⁠ ⁠We can’t either! Thanks and Sea you later!! Make sure you get on board for this gig it’s gonna be biiiiiiigggg - tickets available from Gigantic here - £10 adv/£12 OTD https://www.gigantic.com/seas-of-mirth-tickets/nottingham-the-old-cold-store-next-to-the-vat-fiddle/2025-04-25-20-00 16/17 year olds must be accompanied by an adult!

  • There’s a quiet gravity to Stephan Folkes’ new single ‘It’s All Within Time (Travelling Through the Stars)’

    There’s a quiet gravity to Stephan Folkes’ new single ‘It’s All Within Time (Travelling Through the Stars)’—a track that feels less like a pop song and more like a meditative voyage... Find Stephan Folkes: INSTAGRAM  | X  | TIKTOK  | YOUTUBE  | SPOTIFY Layered with soft rock textures, flickers of jazz, and spacious electronic flourishes, this piece stands at the crossroads between intimacy and cosmic scale. It’s a slow exhale in a world that rarely stops to breathe. Stephan Folkes, based in Leytonstone, East London, has always moved between genres fluidly, but here he lets the atmosphere take centre stage. The production is gentle but expansive—guitars ripple like distant memories, while warm synth pads and steady percussion ground the track in quiet certainty. It never rushes. Instead, the pacing allows the lyrics room to resonate, reinforcing the idea that healing, understanding, and growth all arrive on their own timeline. Vocally, Stephan offers something special; There’s a sense of calm wisdom in his delivery—not a performance in the traditional sense, but a kind of offering. Comparisons to George Michael or Prince aren't misplaced, but there’s also something more understated here—something that feels completely of the present moment, where emotional honesty is currency. The track’s strength lies in its refusal to conform to immediacy. It invites listeners to sit with it, to reflect, to realign. The title itself suggests a journey across time and inner space, and the song honours that with its unhurried structure and celestial sonic palette. For fans of genre-defiant soul or reflective, musically rich songwriting, ‘It’s All Within Time’ is a reminder that meaning doesn’t always arrive loudly. Sometimes it moves slowly—like stars—and finds you when you’re ready.

  • Zarooni’s ‘Honey’ is a warm, deceptively gentle offering that cloaks emotional fatigue in the haze of alt-pop shimmer...

    It’s the kind of song that doesn’t shout its themes but lets them linger, inviting listeners to sit inside its slow-burn resignation. Find Zarooni: INSTAGRAM  | TIKTOK  | SPOTIFY  | YOUTUBE Having grown up in Dubai and now creating from London, Zarooni brings a weight of dual identity to the track—a sense of both detachment and internal reckoning that feels geographically and emotionally nomadic. Genre-wise, it’s not easily pinned down. The song moves like a dream pop ballad, but its beat feels closer to indie electronica, laced with flecks of alt-country guitar. This fusion gives ‘Honey’ a wandering quality—stylistically open-ended but emotionally grounded. The production is minimal but lush, with reverb-soaked textures and sparse chord progressions that leave space for the vocal to stretch out and ache. Zarooni’s voice carries a kind of quiet exhaustion. It’s unforced—fragile without being broken—and filled with subtle cracks that reveal more than any melodic flourish could. His delivery is dry-eyed, focused more on truth than performance. And that’s part of the song’s strength: there’s no dramatics, just raw clarity. He isn’t trying to win anyone back. He’s just admitting the loss. Pushing the boundaries of his sound while staying true to the heartfelt storytelling that defines his artistry . - Indie Grid ‘Honey’ navigates the feeling of slipping out of someone’s life and recognising you’re no longer central to the narrative. But instead of pleading or clinging, Zarooni leans into the stillness—accepting what’s gone without numbing himself to the ache. This restraint gives the track emotional maturity; the heartbreak is there, but it’s observed rather than indulged. ‘Honey’ feels like a letter you never send: honest, unresolved, but necessary. Zarooni's use of texture, mood, and minimalism reveals a songwriter attuned to subtlety. This isn’t just another heartbreak track—it’s a quiet act of self-recognition, perfectly executed in under four minutes.

  • Luna Jones Unveils New Anthem For the Modern Dating World - ‘Obsessed’

    Luna Jones doesn’t write songs to play nice... Find Luna Jones: INSTAGRAM  | TIKTOK  | YOUTUBE  | SPOTIFY Her latest single ‘Obsessed’ is a sharp-edged pop track wrapped in honesty, built for the messiness of modern relationships and the inner tension of wanting clarity in a world full of grey areas. It’s a fitting step forward for Jones, whose previous releases have leaned into celestial tones and dream-pop shimmer—this time, the dream is cracking under pressure, and her voice cuts right through. Musically, ‘Obsessed’ is clean and powerful—built on crisp beats, gliding synths, and a tightly wound hook that coils into the chorus like a question you can’t stop asking. The production’s sleek, but there’s real heat in the vocal performance—Jones flips between vulnerability and frustration, turning intimacy into a kind of confrontation. It’s pop, but with its polish chipped just enough to feel human. The power of the track lies in its refusal to pull punches. She’s not waiting quietly for someone to pick a side; she’s demanding emotional clarity and calling out avoidance. It’s the sort of message that hits hardest on a late-night drive or in headphones during a moment of self-reckoning. Luna Jones has been steadily building momentum with editorial playlist placements and a growing fanbase across continents, but this single feels like a crystallisation—both in theme and in sound. ‘Obsessed’ taps into a deeper confidence. It isn’t just about desire; it’s about control, self-worth, and what we demand from connection in a world where everyone’s half-present. Pop rarely sounds this direct—and that’s exactly why it lands.

  • Misha Fair’s ‘Beg’ is a blues-soaked slow-burn that knows exactly what it’s doing

    Misha Fair isn’t here to play coy. On ‘Beg’, she leans all the way into the grit, the hurt, the edge-of-a-whiskey-glass kind of pain—and the result is pure atmosphere. It’s late-night and low-lit, all slow-burning blues and eyes that won’t look away. INSTAGRAM  | TWITTER  | FACEBOOK  | TIKTOK  | THREADS  | YOUTUBE  | SPOTIFY She’s staked her claim as a country artist who knows how to tell a story. - Prelude Press The track creeps in with a heavy, deliberate pace—guitar lines that curl like smoke, percussion that stalks rather than struts. It never rushes. That’s part of the power. Fair takes her time, lets the ache hang in the air, and when she sings, it’s less about volume and more about presence. Her voice is rich and raw, raspy in just the right places—there’s history in it. A kind of tiredness, sure, but also backbone. And the thing is, ‘Beg’ could  have been a typical heartbreak song—if it weren’t so quietly furious. There’s no desperation here. Just someone who’s had enough, standing tall in the rubble of what used to be love. “Beg” isn’t about begging for  someone—it’s about telling them they’ll have to beg for you , if they want another shot. That’s a different kind of heartbreak story. One that tastes like freedom. The exquisite musical flavouring further cements her place in the music industry. - Divine Magazine Also worth a shout: the music video. Shot in Cinemascope using vintage glass, it looks like a forgotten scene from a 70s road movie. All wide frames and quiet intensity. Just like the song, it doesn’t explain everything—it just feels . If you’re into blues that’s cinematic and sultry without losing its emotional teeth, ‘Beg’ is one to queue up the next time you’re walking home in the dark, heels in hand, not sure if you’re sad or stronger than ever.

  • ellee ven Showcases New Single - ‘I Know So’

    ellee ven’s ‘I Know So’ doesn’t just wear confidence—it breathes it... Find ellee ven: INSTAGRAM  | FACEBOOK  | SPOTIFY From the first groove-laden downbeat, it’s clear this track is walking with its own rhythm, anchored by the “groovetronic” ethos that’s become synonymous with ellee ven and her collective, The Groovalution. It’s pop, funk, and electronic soul—all colliding under a banner of creative freedom. The track is effortlessly cool without ever slipping into arrogance. Instead, it’s grounded in philosophy: this is music that questions surface-level thinking and celebrates the kind of independence that doesn’t ask permission. The phrase ‘I Know So’ is more than a hook—it’s a mantra, repeated with clarity over a smooth but punchy instrumental that blends throwback synths with modern bounce. There’s a sharpness to the lyrics too; they don’t beg to be liked—they ask you to think. Created across both LA and NYC with a top-tier team of players, the track has a polished finish that still lets personality shine through. ellee ven’s vocal style is unforced and conversational, letting the groove carry much of the emotional weight while she delivers the truth plainly, like someone who’s long past the phase of self-doubt. But beyond the genre-fusion and ear-catching beat, what really makes ‘I Know So’ land is its sense of mission. ellee ven isn’t just making catchy songs—she’s building a culture that prioritises artistic autonomy. With this track as the lead single from her new album, she’s doubling down on everything she stands for. It’s music that invites movement—physically, intellectually, and spiritually.

  • X Revolution Breaks the Chains with ‘Vow of Silence’

    In a world oversaturated with empty noise, X Revolution is an artist who understands the power of silence. His latest single, ‘Vow of Silence’— for released on 5th March 2025—isn’t just another track; it’s a statement. FACEBOOK  | INSTAGRAM  | SOUNDCLOUD  | YOUTUBE  | SPOTIFY | Cover Art by XRV & Press Photos by NIL A calculated break from the past, it sees him stepping into uncharted sonic territory, wielding silence as both a weapon and a message. This is more than just a song; it’s a battle cry for those ready to sever ties with anything—or anyone—holding them back. Following the raw, politically charged energy of ‘Dictator’s Prayer’  ( Notion , FAME ), and the dark, brooding force of ‘General’s Theme’  ( Clash , Backseat Mafia ), ‘Vow of Silence’  shifts gears, showcasing the beginning of a new era. While his past work dissected power, corruption, and control, this new track turns inward, capturing the personal cost of reinvention. “This is the beginning of my new life,” X Revolution explains. “People and things that used to associate with me never fit into the picture. I really wanted to write about that.” ‘Vow of Silence’  is both a rejection of the past and an embrace of the unknown—a sonic representation of walking away and never looking back. ‘Vow of Silence’  blends hip-hop, rap rock,  and industrial elements  into something strikingly minimalist yet undeniably powerful. X Revolution crafted the track by layering sampled synths , a driving drum loop , and chopped-up guitar textures  from past projects, creating a sense of movement and tension. The most daring move? Leaving space. Silence isn’t an absence here—it’s a tool, amplifying every sound that surrounds it. “A thrilling listen from beginning to end, the introspective wordsmith investigates the corners of the inner mind” CLASH MAGAZINE  Taking inspiration from The Prodigy, Chase & Status, Limp Bizkit, and Killer Mike , X Revolution injects a raw energy into the track, with his vocal delivery slicing through the mix like a final, decisive cut. The track’s closing moments fade into a lo-fi haze—an unexpected shift that feels less like an ending and more like the first step into something new. X Revolution’s work has never been about following trends. His releases are explorations—both of self and of the systems that shape us. From press acclaim in Clash, Notion, and FLEX  to an ever-growing following drawn to his fearless approach, he’s built a world where his music isn’t just heard—it’s felt. And with a music video  dropping alongside ‘Vow of Silence’ , this next chapter will be impossible to ignore. For those who know the weight of silence, this is your invitation. ‘Vow of Silence’  is out now on all major platforms.

  • Everyone's raving about ALT BLK ERA's new album!

    ALT BLK ERA's launch party for their debut album, Rave Immortal , was nothing short of a revelation. The band, known for its dynamic fusion of metal, post-punk, pop, D&B, and experimental sounds, delivered a show that felt like a raucous ride through the gritty pulse of modern music. From the opening notes of Freakshow, it was clear that ALT BLK ERA wasn't here to play it safe. They were about to take their adoring audience on a journey to become "Immortal Angels". Their sound is raw, unfiltered, and unpredictable. Blending dissonant guitar riffs, throbbing bass lines, and hard-hitting drums, all anchored by commanding, almost hypnotic vocals. It's a genre-defying experience, where each song seems to carve out its own unique space, offering a fresh take on the modern rock landscape. Nyrobi and her soul sister Chaya displayed a tangible synergy in both music and movement whilst the drummer laid out intricate but catchy rhythms that added layers of complexity to the sound. But it was the sisters' voices that anchored it all; both vulnerable and forceful, their delivery had the power to captivate and confront in equal measure. The duet's stage presence was magnetic, both seamlessly feeding off the crowd's energy, creating an electric back-and-forth that made the night unforgettable.  One of the standout aspects of the gig was the band's ability to balance aggression with introspection. Nyrobi guided the audience through the album track by track, sharing the story of each song as she explained her battles with chronic pain that left her bedridden for two years. Raw and heartfelt, the story of defiance and determination added new depths to the music.   Tracks like Straight To Heart and Come On Outside  delve into darker, more reflective them es, while others, like Come Fight Me For It and Run Rabbit Run, are high-energy anthems, perfect for shouting along with the crowd. This balance kept the set engaging, allowing the audience to ebb and flow on the journey. By the time they played the practically perfect alt-pop anthem and hit single Drummers Girlfriend , they had the crowd in raptures. The band's mastery of atmospheric infectious sound and explosive release of energy was on full display, affirming their ability to pull the audience into their world, making every moment of their set feel like an intimate yet electrifying journey. The night wrapped up with a powerful encore, leaving the crowd craving more. ALT BLK ERA proved that they're not just the hottest new band on the alt scene - they're a force to be reckoned with, pushing boundaries and reimagining what modern alternative music can be. Their gig was a testament to their growth as a band, and it's clear they're only just getting started. ALT BLK ERA is a band you need to see live. Their energy, passion, and unrelenting creativity make their performances an experience worth remembering. ALT BLK ERA performed at Saltbox, Nottingham, on Saturday 25th January 2025. This gig was put on by Earache records! Written by Claire McCann and Terry James Hayfield

  • 'Passions & Misdemeanours' Marks A Triumphant Return for The Tempted - Glasgow-based alt rock duo whose creative partnership stretches back to the early 1990s

    The Tempted make a powerful return with Passions & Misdemeanours , a 13 track body of work that seamlessly blends alternative rock, blues, and synth-pop Founding members Brian Callaghan and Michael McDonagh, who first formed the band in 1990, channel decades of experience into a record that’s both emotionally raw and meticulously crafted. Mixed across continents—by Gunnar Smari Helgason in Iceland and Ross Owen Campbell in the US—the album reflects The Tempted’s refined yet gritty sound. SPOTIFY  | YOUTUBE From the opening notes of The Healing Sensation , the album exudes emotional intensity. Callaghan’s emotive vocal delivery is front and centre, supported by layered guitars and shimmering synth textures. Shug Brankin’s basslines provide a steady undercurrent, adding depth to tracks like A Lonely Life  and Love Love Love , where blues-inflected riffs contrast with polished electronic flourishes. Guest contributions elevate the record further. Mick MacNeil (formerly of Simple Minds) adds rich keyboard textures that give tracks like Heroes (to you all)  a grand, cinematic feel. The album explores personal and collective struggles, with recurring themes of longing, redemption, and self-acceptance. Tracks like A Lonely Life  and Any Light?  delve into vulnerability and loss, while In the Fire  emerges as a powerful statement of resilience, buoyed by driving percussion and atmospheric guitar swells. What sets Passions & Misdemeanours  apart is its balance between intimacy and expansiveness. Callaghan and McDonagh’s ability to fuse reflective songwriting with layered production results in an album that feels both personal and anthemic. It’s a statement of creative endurance—a testament to the duo’s musical evolution and deep-rooted connection. For long-time fans and new listeners alike, Passions & Misdemeanours  is a compelling reminder of The Tempted’s enduring artistry.

  • Bonnie Medicine’s Belonging EP is a masterclass in emotional storytelling and spiritual connection

    Rooted in the Celtic traditions of her Scottish homeland, Bonnie crafts a rich sonic tapestry that bridges the ancient and the modern. Across five tracks, Belonging explores themes of healing, unity, and empowerment, offering listeners a deeply reflective and uplifting experience. Find Bonnie Medicine: FACEBOOK  | INSTAGRAM  | SPOTIFY  | YOUTUBE  | WEBSITE Over the past 7+ years, Bonnie has shared her moving and evocative music with the world through circles, stages, and ceremonies. Her songs are born from her commitment to social justice, collective healing, and the awakening of humanity’s consciousness through music. Opening track ‘We Belong’ sets the tone with earthy acoustic instrumentation and Bonnie’s ethereal yet grounded vocal delivery. The production is raw and intimate—layered hand percussion and plucked strings create a warm, organic soundscape. Lyrically, the song celebrates human connection and collective strength: Bonnie’s voice rises with quiet defiance as she calls for unity in the face of division. ‘Holy Trees’ shifts focus to nature’s wisdom, its delicate finger-picked guitar lines and subtle drone textures mirroring the song’s reverent tone. Bonnie’s vocals are soft yet commanding, carrying the weight of ancestral knowledge. In contrast, ‘Heartbroken’ plunges into raw vulnerability. Sparse piano and Bonnie’s hushed vocal delivery evoke a quiet ache, while the subtle swell of strings adds emotional gravity. ‘Warriors’ is perhaps the most rousing moment on the EP; Driving percussion and layered harmonies underscore Bonnie’s call to action—a powerful reminder of strength and resilience. ‘Wild Bodies’ closes the collection on a celebratory note, with a loose, rhythmic groove that channels the primal energy of nature. Bonnie’s vocals are playful and free, embodying the track’s central theme of embodied liberation. Through its varied sonic palette and influences—blending acoustic folk with spiritual and Celtic influences— Belonging  reflects Bonnie’s artistic maturity. Her commitment to social justice and collective healing is palpable in every note, making the EP more than a collection of songs; it’s a heartfelt offering to a fractured world. Bonnie Medicine reminds us that true belonging starts within—and that music can be a powerful tool for reconnection.

  • A Review of Binoy – ‘POPular’ From the Deluxe Edition of 'The Great Alone'

    Binoy’s latest single, ‘POPular’, marks a vibrant return to form, showcasing his deft ability to merge cultural influences into a cohesive, infectious dance anthem... Follow Binoy: FACEBOOK  | INSTAGRAM  | X  | SPOTIFY Hailing from Nairobi and now based in Los Angeles, Binoy channels his African roots, South Asian heritage, and queer identity into a track that pulses with rhythmic confidence and emotional depth. This release serves as the first single from the deluxe edition of his debut album, The Great Alone , and sets a strong tone for this next creative chapter. ‘POPular’ opens with crisp, pulsating beats that immediately draw the listener in. Binoy’s production is slick yet textured, blending percussive African rhythms with sweeping Indian melodic flourishes. The underlying bassline provides a steady foundation, allowing Binoy’s emotive vocals to glide over the top. His delivery is both playful and vulnerable, underscoring the track’s empowering theme of self-acceptance. Lyrically, ‘POPular’ confronts the desire to belong, a sentiment Binoy expands on: “Growing up, I always felt like an outsider and struggled with the desire to be chosen. As I’ve grown older, I’ve learned to embrace my uniqueness.” The chorus is a standout moment—bright synth lines swirl around layered harmonies, creating a euphoric lift that contrasts beautifully with the track’s emotive verses. Binoy’s ability to balance vulnerability with boldness is a testament to his growth as both a songwriter and producer. The seamless integration of Indian tabla rhythms and African percussive accents within a pop framework gives the track a distinctive edge, reflecting Binoy’s genre-blurring ethos. Binoy’s journey as a multi-instrumentalist and producer shines through in the track’s polished yet dynamic arrangement. Each element—from the hypnotic percussion to the vocal layering—serves a purpose, reinforcing the song’s narrative of reclaiming individuality. As Binoy puts it; “Now more than ever, I am finding my place in this world.” ‘POPular’ is more than just a pop track; it’s a statement of identity and creative freedom—a confident declaration that Binoy is unapologetically stepping into his artistic prime.

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